Wallstrip: nice chat with dick Costello CEO and co-founder of FeedBurner

why you should incorporate them into your web browsing life. watch this video

Randy wrote about RSS since a while, He has participated in a bunch of internet Companies. One of them is up to sale and it’s an RSS service so i ask him to answer to some question.
Could you make a little presentation of your background.

“I’m a startup junky. I’ve participated in the creation of dozens of Internet companies and websites. Some are listed.

• kbcafe.com
• r-mail.org
• talk-sports.net
• bubbleshare.com
• lemontonic.com
• 724 Solutions
• 1X Inc.
• Casebank

And your work with Kb cafe

KBCafe is my personal blogging network.

Why rss ?

RSS is the realization of the push Internet.

What are the best companies in RSS services ?

FeedBurner is the clear front runner.

Have you meet some company which really understand RSS revolution ?

The guys at FeedBurner seem to understand this best.

Why do you sell Rmail ?

No comment.

What are your favorite RSS feeds ?

I don’t really think of RSS feeds in this way. I might have a favorite blog and that blog may have an RSS feed, but I wouldn’t suggest that I like any one RSS feed over another.

Which reader do you use ?

I use r-mail.org

as alwalys, i laugh thank to Fitz & Pirillo.

there is a making off video of this picture here

So many reason of laughing with Lamoooche.com
enjoy

Founded in 2003, Lamooche has become the French technology and market leader in “RSS directory”. LaMoooche.com, is one of the main aggregation websites dealing with French content. This platform, based on RSS technology, distributes news in real time and provides numerous services with added value for professionals, including personalized feeds, information monitoring and statistics.
Why did i choose Lamooche ? For Money of course, they offer me a lot : i couldn’t say no ! I’m kidding. I choose this company, first RSS it’s my stuff, then the project rocks.
My job ? Marketing manager, PR, and a lot of stuff.You want to know more : Click here Lamoooche.com English version will be online soon
No worries, i stay tunes and i don’t let this blog down.

Cheers.

Blastfeed proposes a service on the internet where users can filter the RSS feeds they subscribe to in order to get only the pieces of information they are interested in.

I Have ten invitation for Blastfeed so, go ahead…

We know that nike and apple have a partnership. Run with your ipod, buy your favorite athetle music charts.

But i didn’t realize that Nike already used RSS. In Europe, Nike uses rss to power up their  marketing effort.
For exemple in U.K, France, Portugal,  Nike  offers to download  theirs video-ads.

You can share it or blog it or suscribe by RSS

In Japan, homepage within RSS feed. you can read the news.

i know they could do better with RSS. But neither Reebok nor Asics use RSS.  With Itunes in USA and RSS in Europe nike takes a leg up.

I really don’t know why they aren’t RSS Feed on US Website. Nike  already offers Newsletter by email  why  not by RSS.

“Never stop iterating and don’t fear failure. Choose well-understood conventions where they will do to the most good. And seek inspiration in software you already admire, be it desktop or web-based. And for the web, assume that any careless browser compatibility and web standards shortcuts you might take will cost you more to fix later than to try to get right up-front today. ” matt Shobe

how you get that content or information to the reader … the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. ·

Try RSS in to your e-mail marketing strategy as a supplement to e-mail as a delivery tool.

1. Develop synergy between RSS and email marketing
2. Example of RSS uses( how our client could implement RSS):

1. Time and price sensitive promotions like Travels companies. This approach works for retailers to convey changing prices and limited availability inventory. It’s most notably used by travel companies, such as Expedia, Orbitz, Lastminute and Travelocity. Alternatively, marketers such as netfix distribute most-popular- and new-release-related information via RSS.
2. E-commerce Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
3. Avoid Email saturation : Disney ABC Cable Networks Group Disney, using NewsGator software, which integrates with Microsoft Outlook e-mail clients, uses RSS to avoid the overload of “occupational spam” and to provide employees with live information with links to the original internal reports. In simpler terms, they’re using RSS to partially deliver internal information instead of using e-mail.

The rate of adoption for new communication technologies represents a huge opportunity for marketers to expand their online investments into these emerging channels. 100 percent of respondents currently use email compared to 88 percent using text messaging; 71 percent using message boards; 63 percent using blogs; 36 percent using podcasting and 28 percent using RSS. I know this panel reflect more us behaviours than reality. But last time i read some stats on RSS, it was close to 12%. Nice growth.
View press release

In 2007, Presidential election takes place in france. There are talks around two candidates, Nicholas Sarkozy and Segolène Royal. Both use internet for marketing their campaign: Mister Sarkozy used Adwords and Miss Royal used blogs, rss feeds, and podcast. But there is a another man, he ancors  Ecolo show on french TV and he published few weeks ago an Green Pact. Save the planet, it’s right now,  Nicolas Hulot push Politics to embrace his cause. In order to success, he uses blogs, RSS feeds, Video and podcast. Still Green for e-communication. For Him, Green means technology, and boost for economy.  

Green Suscribe it’s here (french only)

get the quizz

 

 i posted on Offertrax few weeks ago.

This one is about offertrax vision. I asked Ronald C. Pruett, Jr  CEO Offertrax  some questions about rss and marketing.

Why rss ?

To us, we needed to expand our own distribution options and saw RSS was under-utilized from a marketing perspective. Also, the cascading impact from its alerting capability was tremendous - as marketers, we loved it.

What is your vision for rss and marketing ?

Connecting merchants and consumers via RSS with anonymity and extremely targeted lead generation.

have you some big e-commerce company among your users ?

Currently we’re focused on working with smaller and medium-sized companies which need the most help but also show the best opportunity for growth.

How many are you ?

We’re 5 with a development team. We’ve also successfully started a number of other Internet companies (Insurance.com, Acadient.com ) with small numbers of people but large sales.

By the way, i wish to thank FeedBurner marketing department for  company figures.

Company size, their do their best but Zookoda it’s 2 man compagny. “Over 5200 blog publishers have adopted Zookoda as their blog marketing tool of choice with a total circulation in excess of 1.2 million. www.zookoda.com is ranked in the Top 1% of URLs across the net (according to www.alexa.com) and has a rolling 3 month average ranking of around 15,000.

According to www.technorati.com there have been over 700 articles written about Zookoda.”

When are they selling?

The Sale Process Expressions of interest can be submitted via the Zookoda Sale site from Monday 25th September 2006 to Friday 6th October 2006

if i have got 300 000 $ …..  you do http://sale.zookoda.com/index.cfm?apg=overview
nice work for 2