english Category
Nike RSS Feed
We know that nike and apple have a partnership. Run with your ipod, buy your favorite athetle music charts.
But i didn’t realize that Nike already used RSS. In Europe, Nike uses rss to power up their marketing effort.
For exemple in U.K, France, Portugal, Nike offers to download theirs video-ads.
You can share it […]
really interesting post.
“Never stop iterating and don’t fear failure. Choose well-understood conventions where they will do to the most good. And seek inspiration in software you already admire, be it desktop or web-based. And for the web, assume that any careless browser compatibility and web standards shortcuts you might take will cost you more […]
How to integrate RSS to Email Strategy :
By: julien.griere on: déc 18,2006 In: english, rss marketingit’s not new but it’s still very useful
RSS and e-mail are “the how” ·
how you get that content or information to the reader … the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. ·
Try RSS in to your e-mail marketing strategy as a supplement to e-mail as a delivery tool.
Develop synergy […]
Rate of adoption of newer channels represents a huge opportunity for marketers
By: julien.griere on: déc 10,2006 In: english, rss marketingThe adoption of new online communication technology is probably greater than we thought, according to a new study released by Bluestreak.
The rate of adoption for new communication technologies represents a huge opportunity for marketers to expand their online investments into these emerging channels. 100 percent of respondents currently use email compared to 88 percent using […]
In 2007, Presidential election takes place in france. There are talks around two candidates, Nicholas Sarkozy and Segolène Royal. Both use internet for marketing their campaign: Mister Sarkozy used Adwords and Miss Royal used blogs, rss feeds, and podcast. But there is a another man, he ancors Ecolo show on french TV and he published few weeks ago an Green Pact. Save the planet, it’s right now, […]
